Case Study: 944 N Stanley Ave #2 — From Blank Canvas to Full-Price Sale in 10 Days
This West Hollywood condo went from minimalist “function only” to magazine-ready in a flash. With zero greenery and a purely utilitarian setup, the space needed warmth and visual depth for top-tier marketing photos. By layering in $200 worth of rugs and faux plants, borrowing neutral accents from a personal collection, and making a few strategic furniture tweaks, we transformed a sparse shell into an inviting showcase. The result? A full-price offer in just 10 days—and the perfect bridge to the seller’s dream single-family home.
Quick Stats
| What | Details |
|---|---|
| Year Built & Ownership | Built in 2015; seller was the first purchaser in the building |
| Building Position | Highest unit in the complex, taller than surrounding buildings |
| Standout Feature | Greenery or city views from nearly every window |
| Size & Layout | 1,555 sq ft with 3 bedrooms and 3.5 bathrooms |
Challenges
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Owner’s minimalist setup was function-first and photo-second, with zero greenery or styling props
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Despite impeccable taste, the space lacked visual warmth and depth for marketing photos
Solution: Styled to Sell
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We curated $200 worth of small-scale décor: rugs, budget-friendly faux trees, and an abundance of faux plants
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Lent from personal stash: neutral-tone pillows, art pieces, and more lush greenery
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Strategic furniture tweaks: moved the dresser and TV out of the guest room closet, re-oriented the primary bed rug, and removed extra chairs in the primary suite to spotlight room size and balcony views
Seller Context
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Contemplated selling for three years to transition into a single-family home
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Flexible timing: willing to rent seasonally until his next purchase
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Opportunity knock: a dream single-family listing hit the market just as we were prepping Stanley
- Seller didn’t need proceeds to buy but leveraged the sale for a superior loan product
Results
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Secured sellers new dream home in a multiple‐offer scenario
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Achieved a full-price sale of 944 N Stanley Ave #2 at $1,249,000
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Went under contract in just 10 days
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Negotiated a rent-back (RLAS) so they could close on the new home and move directly without interim storage or housing
By coordinating the sale of 944 N Stanley Ave #2 with the purchase of the seller’s next home, we maximized his financing options and eliminated any downtime between moves. The full-price sale closed before his new purchase, yet with a seamless rent-back in place, he walked straight from one set of keys to the next without skipping a beat. Another win for thoughtful staging, proactive planning, and making even the most minimalist spaces feel undeniably like home.
Rya Meyers
Lead Listing Agent For The Sale
Rya is wonderful, I just sold my first property with her & I couldn't be happier with the service she provided. She was kind & took time to explain the process, pointed out things that I hadn't considered. When issues came up she was always available to talk things through with me, calmed me down when I had moments of panic, she is professional, knowledgeable & patient. She bought great traffic through the open houses, followed up all leads & turned interest into multiple offers selling over asking price in a difficult buyers market. I hit the jackpot when I called her 🙂
