Case Study: Fresh Start On Pier Ave — Turned Eclectic Into Universally Loved
Blank slate, full stage, smart pricing. We reshaped presentation and strategy so buyers could focus on the corner-lot lifestyle and not the quirks, which led to multiple offers and a smooth negotiation.
Quick Stats
| Item | Details |
|---|---|
| Neighborhood | Sunset Park |
| Property type | Single family on a corner lot with converted garage bonus space |
| Beds/Baths | 4 beds, 3 baths |
| Lot size | 7,011 sq ft |
| Level | Single level |
| Price per sq ft | 1,214.95 |
| Offer strategy | Offer deadline set to leverage momentum |
Challenge
- Sellers had a specific, eclectic aesthetic that could limit buyer pool.
- Some deferred maintenance surfaced during diligence.
- Converted garage used as a guest space was unpermitted, which generated questions and scrutiny.
Solutions
- Reset the canvas. We painted the entire interior, including kitchen cabinets, to brighten and neutralize the palette for broad appeal.
- Full stage and refresh. We brought in a complete staging package and exterior cleanup to clarify room function, scale, and flow.
- Price to activate, not to test. We listed competitively and set a clear offer deadline to channel interest into action.
- Inspection-phase navigation. We managed the deferred maintenance findings with calm, direct communication so all parties could focus on solutions rather than surprises.
- Transparent positioning of the bonus space. We embraced the unpermitted status head-on, clearly separating permitted and total square footage while highlighting flexible use, which built trust and reduced friction.
Results
Negotiated a constructive resolution to deferred maintenance and unpermitted-space concerns so everyone closed satisfied.
Multiple offers achieved through a clean presentation and a decisive pricing timeline.
Closed at $3,250,000 after just 30 days on market.
