Does Staging Increase Sales Prices & Is it Worth it?
When it comes to selling your home, first impressions are everything. In today’s digital-first world, where buyers often begin their home search online, creating an “Instagram-perfect” look can make a significant difference in capturing buyer interest and generating offers.
At Pardee Properties, we’ve seen the transformative impact that staging can have on our listings, and we regularly partner with expert designers/stagers, like Ellena Frances Design, to bring that vision to life. Lauren Narozniak, one of our own experienced agent partners, co-runs Ellena Frances Design, making it our go-to team for beautifully staged spaces that help properties stand out and sell.
But what does staging really entail, and is it worth the investment? Here’s what you need to know about how staging can benefit your home sale, backed by some impressive statistics and real-world examples from our listings.
The Power of Staging: Does It Really Increase Your Sales Price?
Staging is more than just making a home look nice—it’s about presenting a lifestyle that potential buyers can see themselves in. According to a survey from the National Association of Realtors (NAR), home staging can increase a home’s sale price by up to 7%, with an initial investment as low as 1%. Imagine that return on investment for a property listed in Los Angeles! A staged home doesn’t just look beautiful; it strategically appeals to a broader range of buyers, potentially increasing competition and driving up the final sale price.
Our team at Pardee Properties believes that thoughtful staging is essential, particularly in competitive markets. From small condos to multi-million dollar estates, we’ve seen the value that well-staged properties bring.
Key Benefits of Staging for Sellers
If you’re considering selling, staging is a worthwhile consideration for a few key reasons:
•Enhanced First Impressions: Staged homes have an immediate “wow” factor that catches buyers’ attention, both online and in person.
•Faster Sales: Homes that are staged tend to spend less time on the market, making the selling process quicker and often more convenient.
•Higher Offers: Buyers are more likely to perceive a staged home as higher in value and may be willing to make stronger offers as a result.
Declutter, Depersonalize, and Decorate for Success
Effective staging starts with the basics: decluttering and depersonalizing. Removing personal items and simplifying spaces allows buyers to imagine themselves in the home, free from distractions. Then, targeted décor and accessories are added to highlight the home’s best features, whether it’s a spacious kitchen, cozy living room, or luxurious master suite.
Our trusted partners at Ellena Frances Design excel at this balance. Lauren Narozniak and her team have staged countless properties with impeccable taste, ensuring each space feels inviting yet aspirational. Working closely with pro design companies like Ellena Frances allows us to create environments that feel luxurious and on-trend while speaking to the specific demographics and preferences of our market.
Staging: More Than Just Décor – It’s a Strategy
Staging isn’t just about pretty décor; it’s a carefully crafted marketing strategy that reflects current design trends and buyer psychology. By using light, texture, and strategic furniture placement, staging can make even smaller spaces feel expansive, dark rooms feel bright, and awkward layouts feel functional.
Through our experience, we know that buyers make up their minds about a home within seconds of walking in, and often, that first impression happens online. Professionally staged homes photograph beautifully, giving them an edge on listing sites and social media, where buyers are browsing for their dream home.
Ready to See the Difference?
If you’re interested in learning more about how staging can elevate your home sale, we invite you to explore our Seller's Guide to Home Staging for detailed tips and insights.
Curious to see the design magic in action? Click here to visit Ellena Frances Design and view their stunning portfolio. Whether you’re planning to sell soon or simply want to know what goes into a successful staging process, we’re here to help you make the most of your home’s potential.