Case Study: Victoria Ave — Turning an Off-Market Fallthrough into a 7-Offer Surge
When an off-market deal collapses at the last minute, the key to protecting a seller's equity is a complete strategy shift. At 1100 Victoria Ave, the property was initially under contract off-market when the buyers unexpectedly backed out. Instead of rushing to find another private buyer, Pardee Properties launched a comprehensive transformation. By executing targeted interior/exterior painting, fresh landscaping, and high-end staging, the team brought the refreshed Venice home to the public market, sparking a 7-offer competitive frenzy that pushed the final price $255,000 over asking.
Property Detail Context
| Property | 1100 Victoria Ave in Venice |
| Sold Price | $2,250,000 |
| Strategy | Shifted from a failed off-market deal to a high-exposure public launch priced at $1,995,000 to ignite maximum buyer competition |
| Presentation | Full Pardee Prep including interior/exterior paint, fresh landscaping, and tailored staging to highlight turnkey coastal living |
| Outcome | 7 multiple offers, a secured backup position, and a pending sale $255,000 over asking in 20 days on market |
Challenge
The primary challenge was regaining momentum and overcoming the sudden friction of an off-market buyer backing out at the eleventh hour. Off-market sales often lack the visual polish and urgency required to drive top dollar, leaving sellers vulnerable if a single buyer walks away.
The goal was to take an un-prepped property, quickly execute a full aesthetic reset without prolonged delays, and launch publicly in a way that erased any perception of a failed deal.
Solution
Pardee Properties took control of the listing with a two-part revival strategy:
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Full Pardee Prep: The team immediately transformed the home by painting the entire interior and exterior, revitalizing the outdoor landscaping, and professionally staging every living space to showcase a turnkey coastal lifestyle.
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Public Launch & Competitive Pricing: Rather than relying on another quiet off-market attempt, the team listed the home publicly at an accessible $1,995,000 list price to capture maximum initial buyer attention and ignite a multi-offer environment.
Results
The strategic public launch ignited immediate buyer urgency, yielding 7 multiple offers in just 20 days on market and allowing the team to secure a strong backup offer for complete seller security.
The home went under contract and reached a pending purchase price of $2,250,000—closing out at an incredible $255,000 over asking.
Working with Paige, Emma, and the entire team was honestly such a great experience. Selling my family home was very stressful, but they made the whole process feel so much more manageable. They were always there to answer any questions I had and constantly reassured me along the way, which I really appreciated. Our home needed some prep before going on the market, and Paige really stepped in and took that on. She handled the design side, coordinated painting, got the landscaping done, and basically managed everything to get the house ready. It took so much off our plate and made a huge difference in how the home showed. They’re incredibly knowledgeable about the Santa Monica market and always knew exactly what the next step should be. Beyond that, they’re just genuinely great people. So easy to talk to, super personable, and you can tell they truly care about their clients. I’m so grateful I got to work with them and would 100% use Paige, Emma, and Pardee Properties again.
- Seller Review via Zillow
