Victoria Ave — Turning an Off-Market Fallthrough into a 7-Offer Surge
01 · The Situation
Where this started.
When an off-market deal collapses at the last minute, the key to protecting a seller’s equity is a complete strategy shift. At 1100 Victoria Ave, the property was initially under contract off-market when the buyers unexpectedly backed out. Instead of rushing to find another private buyer, Pardee Properties launched a comprehensive transformation. By executing targeted interior/exterior painting, fresh landscaping, and high-end staging, the team brought the refreshed Venice home to the public market, sparking a 7-offer competitive frenzy that pushed the final price $255,000 over asking.
02 · The Challenge
What made it complicated.
The primary challenge was regaining momentum and overcoming the sudden friction of an off-market buyer backing out at the eleventh hour. Off-market sales often lack the visual polish and urgency required to drive top dollar, leaving sellers vulnerable if a single buyer walks away.
The goal was to take an un-prepped property, quickly execute a full aesthetic reset without prolonged delays, and launch publicly in a way that erased any perception of a failed deal.
03 · What Pardee Did
Pardee Properties took control of the listing with a two-part revival strategy:
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Full Pardee Prep: The team immediately transformed the home by painting the entire interior and exterior, revitalizing the outdoor landscaping, and professionally staging every living space to showcase a turnkey coastal lifestyle.
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Public Launch & Competitive Pricing: Rather than relying on another quiet off-market attempt, the team listed the home publicly at an accessible $1,995,000 list price to capture maximum initial buyer attention and ignite a multi-offer environment.
04 · The Result
20 days. $255,000 over list.
The strategic public launch ignited immediate buyer urgency, yielding 7 multiple offers in just 20 days on market and allowing the team to secure a strong backup offer for complete seller security.
The home went under contract and reached a pending purchase price of $2,250,000—closing out at an incredible $255,000 over asking.
Pardee Prep
This is where prep becomes strategy.
Pardee Prep helps sellers decide what is worth doing, what is not, and how to make the home meet the market with more confidence.
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Prefer email? hello@pardeeproperties.com · (310) 861-7719