8231 Gulana Ave - 2 Offers and a $1.844M Sale in Playa Del Rey
01 · The Situation
Where this started.
At 8231 Gulana Ave, Pardee drove swift buyer demand for a 2,106 sq ft home in Playa Del Rey. Rya Meyers generated 2 competitive offers and guided negotiations on a home that went under contract after 21 days on market and ultimately sold for $1,844,000.
- Sellers seeking an efficient, streamlined transaction with high-touch negotiation to lock in a strong, firm sale without market drag.
02 · The Challenge
What made it complicated.
- Marketing a spacious 2,106 sq ft Playa Del Rey home while tailoring the launch to the sellers’ preferences.
- Navigating buyer price expectations and managing offer negotiations effectively to protect seller equity.
- Capitalizing on early buyer interest to convert showing traffic into competitive offers within 3 weeks.
03 · What Pardee Did
- Targeted Market Positioning – Highlighted the home's impressive 2,106 sq ft coastal footprint, natural light, and coveted Playa Del Rey location to drive qualified traffic.
- Multi-Offer Momentum – Leveraged buyer interest to generate 2 competitive offers within the first 3 weeks of hitting the market.
- Expert Negotiation Strategy - Rya Meyers guided the sellers through competing offers and negotiations toward a completed sale.
- Personalized Marketing - Rya and the team directly contacted 80 agents who had sold in Playa del Rey in the previous year and hosted a broker preview. The team also tailored signage and neighborhood outreach to the sellers' preferences, giving them a marketing plan built around their priorities.
04 · The Result
2 offers. 21 days.
- Dual Offer Competition – Captured 2 solid offers from qualified buyers.
- Strong Coastal Close – Closed for $1,844,000 in a prime coastal pocket.
- Under Contract in 21 Days - Secured an accepted offer after 21 days on market, followed by a completed sale at $1,844,000.
Multi-offer strategy, strong negotiation, fast velocity. We turn moving parts into a clear plan, keep buyers on board, and protect your position from list to close. Want this level of coordination on your sale? Let’s connect!
Pardee Prep
This is where prep becomes strategy.
Pardee Prep helps sellers decide what is worth doing, what is not, and how to make the home meet the market with more confidence.
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Prefer email? hello@pardeeproperties.com · (310) 861-7719