Ocean Ave #106 — Achieving $530K Over Asking in Santa Monica’s Ocean Park
01 · The Situation
Where this started.
In Ocean Park, a rare coastal condo needs more than a list of features – it needs a clear lifestyle story. At 2203 Ocean Ave #106, Emma Russell, Paige Ogden, and Pardee Properties positioned a top-floor 3BD + office residence as a polished lock-and-leave coastal retreat with sweeping ocean and sunset views, flexible two-level living, a private balcony, boutique building amenities, and walkable access to the best of Santa Monica and Venice. That sharp positioning, supported by staging coordination, professional marketing, and decisive negotiation, helped secure a $3,525,000 sale – $530,000 over the $2,995,000 list price – after 18 days on market.
02 · The Challenge
What made it complicated.
At this price point, condo marketing has to do more than list bedrooms, square footage, and amenities.
The challenge was to communicate why this top-floor Ocean Park residence lived like a true coastal retreat: private, flexible, full of natural light, and close to the beach, Santa Monica, and Venice.
03 · What Pardee Did
Pardee Properties deployed a high-impact luxury launch strategy:
- Lifestyle-Driven Positioning - Framed the home around the experience buyers would feel every day: ocean breezes, sunset views, natural light, private balcony space, and walkable coastal living.
- Layout Storytelling - Emphasized the two-level design, 3 bedrooms plus office, and strong separation between entertaining, work, guest, and private spaces.
- Prep & Staging Coordination - Coordinated access, key logistics, staging support, and removal of balcony items so the home could show cleanly and intentionally.
- Launch Marketing - Supported the listing with polished eblast copy, professional photos, flyers, drop-letter marketing, and open-house coverage.
- Decisive Negotiation - Used strong buyer interest to secure a standout above-asking result without unnecessary market drag.
04 · The Result
18 days. $530K over list.
The strategy delivered a standout Ocean Park result.
The home listed at $2,995,000, went under contract after 18 days on market, and closed at $3,525,000 - $530,000 over asking.
Pardee Prep
This is where prep becomes strategy.
Pardee Prep helps sellers decide what is worth doing, what is not, and how to make the home meet the market with more confidence.
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Prefer email? hello@pardeeproperties.com · (310) 861-7719