Case Study: 815–817 Broadway — Fully Occupied to Investor-Ready: Unlocking Strategic Value in Venice
Successfully bringing a multi-unit income property to market requires a delicate balance of timing, tenant coordination, and sharp asset positioning. At 815–817 Broadway, the property entered sales discussions fully occupied—presenting a common challenge for buyers trying to visualize the asset's true potential. When a single unit became vacant, Pardee Properties stepped in to execute targeted prep work, turning that vacancy into a strategic opportunity. By pivoting our marketing to target the ideal investor profile and carefully managing dual representation, our team secured a transaction that aligned seamlessly with the seller's broader trust funding goals.
Quick Stats
| Feature | Details |
|---|---|
| Neighborhood | Venice |
| Outdoor Space | Refreshed entry landscaping & 7 garage parking spaces with large storage |
| Days on Market | 26 |
| Sold Price | $2,115,000 |
| Square Footage | 3,556 Sqft |
Challenges
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The property was fully occupied when sales conversations began, limiting initial access and showing opportunities.
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Only after one tenant moved out was there an opening to prepare a unit for prospective buyers to view.
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Early open house feedback showed owner-users holding back, requiring a strategic shift toward an investor buyer profile.
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Transaction timing was critical: funds needed to align with a prior property sale to feed into the seller's new trust structure.
Seller Context
- Long-term investor with significant time and capital tied to the property — strict timeline requiring seamless funding into a new trust structure across two property sales.
Solution: Occupied Challenge. Pardee Solution.
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Capitalized on Vacancy – Executed a deep clean and interior repaint on the vacant unit immediately after the tenant moved out.
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Enhanced First Impression – Refreshed front entry landscaping to elevate curb appeal and set a strong tone before showings.
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Pivoted Strategy – Realigned marketing to target investor buyers by highlighting rare features: full RSO exemption, seven garage parking spaces, and substantial storage space.
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Disciplined Deal Management – Maintained active market exposure until the buyer’s earnest money deposit was secured, ensuring complete protection for the seller’s trust timeline.
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Dual Representation Precision – Managed both sides of the transaction with total transparency to keep buyer engagement firm while fulfilling seller priorities.
Results
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Investor Match – Successfully identified and secured the right investor buyer after 21+ days on market.
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Seamless Trust Alignment – Orchestrated deal milestones to sync perfectly with the seller's trust funding requirements.
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Dual-Side Success – Balanced buyer and seller expectations smoothly to deliver a clean, conflict-free closing.
Complex trust timelines, tenant coordination, multi-unit dynamics. We turn moving parts into a clear plan, keep buyers on board, and protect your position from list to close. Want this level of coordination on your sale? Let’s connect!
Elle Davidson
Lead Listing Agent For The Sale
5 Stars - Exceptional Service Beyond Expectations I cannot recommend Elle highly enough! She went above and beyond in every possible way throughout the sale of my property. From arranging professional staging to coordinating the important yet tedious tasks sellers often overlook, Elle handled every detail with care and expertise. What truly set Elle apart was her thoroughness in market research - she carefully analyzed pricing, competition, and market trends to position my property in the perfect sweet spot. Combined with her incredible patience, generosity, and genuine care throughout the entire process, she made what could have been stressful feel manageable and even enjoyable. Elle isn't just a skilled professional - she's someone who truly invests in her clients and their success. She kept me informed every step of the way and treated me like family. If you're looking for an agent who will go the extra mile with both exceptional market knowledge and personal attention, Elle is the one to call. I feel so fortunate to have worked with her!
- Review via Zillow
