Case Study: 2425 Frey — From Forgotten to First‑Choice
The sellers had already moved on—literally. The house sat vacant, staging was tired, and a well‑meaning friend/agent had listed it with minimal traction. Foot‑traffic was light, online views were flat, and the property’s personality felt muted in a neighborhood known for its laid‑back vibe.
Quick Stats
| What | Details |
|---|---|
| Bedrooms / Baths | 4 / 3 |
| Neighborhood | Silver Triangle, Venice |
| Hallmarks | Indoor/outdoor flow · Caesarstone island seats 5 · Two decks |
| Walkability | Stroll to Abbot Kinney, Canals, & Beach |
| Seller Situation | Vacant · Owners out of state |
Challenge
The absentee owners had trusted a friend to list the home, but the mismatched staging and flat marketing failed to showcase its Venice soul. Buyer traffic trickled, interest stalled, and the property risked going stale in a neighborhood where charm is currency.
Solution: Pardee’s Reset & Relaunch Playbook
Full‑Scale Staging
Curated coastal‑modern furniture inside and out, just enough to suggest lifestyle, never clutter.
Furnished such that sight‑lines opened up to make the Caesarstone island and dual decks the stars of the show.
Fresh Paint, Fresh Energy
A warm, versatile neutral rolled wall‑to‑wall to brighten interiors and let natural light bounce.
Deep Clean & Lighting Tune‑Up
Top‑to‑bottom scrub and polish: floors gleamed, counters sparkled, windows crystal‑clear.
Swapped out broken fixtures for simple, modern replacements—zero drama, total uplift.
Visual Storytelling 2.0
New photo shoot focusing on the “front‑deck‑to‑kitchen‑to‑patio” lifestyle flow.
Timely carousel post to highlight a curated set of photos of the home.
Re‑positioned Marketing
Listing copy rewritten to spotlight the cozy front deck, the alfresco‑ready patio, and the flexible fourth bedroom (WFH, guest, nursery, buyer chooses).
Targeted emails to Westside buyer agents
Digital ad campaign capitalizing on new listing momentum for week one.
Timed Launch & Guided Showings
MLS splash: broker preview on Tuesday, public opens Saturday/Sunday, every weekend. Momentum built in layers.
Focused Negotiation
Precision counter only, seller happy and deal done.
The Proof is in the People
"Working with Pardee Properties has been an absolute pleasure from start to finish. From the moment we engaged their team, they demonstrated professionalism, market expertise, and an unwavering commitment to ensuring a smooth and successful transaction. Throughout the process, their communication was exceptional—clear, timely, and always proactive. They anticipated potential challenges and navigated them seamlessly, ensuring that every detail was handled with precision and care. Their deep understanding of the market and strategic approach ultimately helped us achieve the best possible outcome. Beyond their professional excellence, the team at Pardee Properties made us feel truly valued, not just as clients but as partners in this journey. Their dedication, integrity, and genuine enthusiasm were evident in every interaction, making this experience not only stress-free but also enjoyable. We are incredibly grateful for their hard work and highly recommend Pardee Properties to anyone looking for top-tier real estate representation. If you want a team that goes above and beyond to get the job done, look no further! Thank you, Pardee Properties, for making this a fantastic experience—we look forward to working with you again in the future!"
- Seller via Zillow
Pardee’s market‑attuned pricing, thoughtful refresh, and disciplined launch sequence delivered the visibility and momentum needed to set the pace for Mar Vista, all while preserving the seller’s strict 1031 timeline. When timing matters and character counts, a precise plan makes all the difference.
