Case Study: From Stale to Sold — 822 California Revival
When a property has been sitting on the market for a few months without generating interest, it’s hard not to give up hope. But at Pardee, we know that every listing has the potential to shine. 822 California was no exception. With our steadfast and strategic approach, we pivoted with a fresh angle, transforming the property into a buyer’s dream. Here’s how we did it.
At Pardee, we don't just rest on our laurels—we adjust to the market and let it speak to us. We actively listen to what buyers want and aren't afraid to pivot when necessary. By reimagining this listing with fresh staging, a new marketing strategy, and a strategic relaunch, we turned an underperforming property into a success story in just one week.
