Case Study: 961 Vernon — A Fresh Coat of Success

The right preparation is everything when it comes to getting top dollar for your home. At Pardee, we know exactly what it takes to maximize value through strategic improvements and staging. 961 Vernon is a perfect example of how our approach, focused on detail and thoughtful investment, helped turn a poorly presented listing into a sold property.
Quick Details
What | Details |
---|---|
Bedrooms / Baths | 5 / 5 |
Neighborhood | East of Lincoln |
Hallmarks | Indoor/outdoor flow · Swimming pool · Very private and lush |
Challenge
Initially brought to market with limited traction; the presentation and marketing didn’t fully showcase the home’s caliber, so buyer engagement stayed modest.
Solution
1. Paint Refresh – rolled a warm, gallery‑white palette to brighten rooms and let natural light bounce.
2. Full Curated Staging – coastal‑modern pieces that highlighted the floating staircase, Caesarstone kitchen island, and indoor/outdoor flow.
3. Deep Cleaning – top‑to‑bottom scrub, windows polished, floors gleaming.
4. Fixture Fix – replaced broken lights and dated hardware for instant polish.
5. Pro Photos + Twilight Shots – showcased soaring ceilings, pool, and patios.
6. Revamped Marketing – new listing copy, agent‑network blast, digital ads, weekly open houses.
8. Robust Open House Commitment - Pardee-hosted open houses every single weekend while on the market kept the property accessible while engaging every cycle of new buyers.
Results
The property moved quickly after relaunch and closed for a great price! Success!
At Pardee, we believe every property deserves a tailored strategy to unlock its full potential. By combining thoughtful improvements, expert staging, and targeted marketing, we transformed this listing into a buyer magnet. Our approach maximizes value and ensures every dollar spent on preparation yields the best return.